March 3rd, 2009

Orange Juice: not what I expected.

Just read this interview with Alissa Hamilton.


It's a heavily processed product. It's heavily engineered as well. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize. Then it's put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it's ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh.

What goes into these flavor packs?

They're technically made from orange-derived substances, essence and oils. Flavor companies break down the essence and oils into individual chemicals and recombine them.


Obviously the food industry's meaning of Not from concentrate is not the same as mine.